Canada's preferred retail shelving manufacturer since 1966
About
Driven by passion and expertise
Etalex was formed through the fusion of three Quebec companies, Boni Equipement, Forma Fil and Etalex. With more than 530 employees across its three plants in Saint-Bruno-de-Montarville and Anjou, Etalex has been providing retail display and industrial racking solutions to the North-American market since 1966.
Driving force
Our mission and promise
Mission
To remain the leader in the design, development, manufacturing and delivery of superior quality commercial furnishing, industrial racking products and solutions for the North American market.
Standing behind our commitments
No-compromise customer satisfaction.
Innovation
Continuous process, product and service improvement.
Partnership
Partnering with customers and suppliers to ensure their success.
Confidence
Supported by over 45 years of experience.
Safety
From our employees to yours.
History
Etalex through the years
1966
Foundation of Etalex
Etalex is founded by Ludger D’Amour under the name L. D’Amour Inc.
1974
Foundation of Boni Equipement
Boni Equipement is founded in 1974 in Longueuil, Quebec.
1979
Jacques Majeau becomes owner
Mr. Jacques Majeau buys the shares of Mr. D’Amour and becomes the sole owner of the company.
1982
Purchase of Boni Equipement
Mr. Majeau purchases Boni Equipement, a competitor of Etalex. A few months later, the name L. D’amour is changed to Etalex.
1989
Purchase of Forma Fil
Mister Majeau buys Forma Fil, a manufacturer of decking and wire mesh.
1995
The SJM Group is born
Foundation of the SJM Group, under which Forma Fil, Boni Equipement and Etalex operate.
2021
The companies change name to become Etalex
With the launch of a new logo and corporate brand, Forma Fil, Etalex and Boni Equipement are all united under one company name: Etalex
1966
Foundation of Etalex
Etalex is founded by Ludger D’Amour under the name L. D’Amour Inc.
1974
Foundation of Boni Equipement
Boni Equipement is founded in 1974 in Longueuil, Quebec.
1979
Jacques Majeau becomes owner
Mr. Jacques Majeau buys the shares of Mr. D’Amour and becomes the sole owner of the company.
1982
Purchase of Boni Equipement
Mr. Majeau purchases Boni Equipement, a competitor of Etalex. A few months later, the name L. D’amour is changed to Etalex.
1989
Purchase of Forma Fil
Mister Majeau buys Forma Fil, a manufacturer of decking and wire mesh.
1995
The SJM Group is born
Foundation of the SJM Group, under which Forma Fil, Boni Equipement and Etalex operate.
2021
The companies change name to become Etalex
With the launch of a new logo and corporate brand, Forma Fil, Etalex and Boni Equipement are all united under one company name: Etalex
Team
Leadership team
Thierry Lachapelle
President
With a bachelor’s degree in finance and a master’s degree in marketing, Mr. Lachapelle has accumulated more than 20 years in the management and direction of manufacturing companies of international scale. A member of the Etalex Board of Directors since 2019, he was appointed President in 2023.
Ghislain Lehoux
Vice-President Business Development and Marketing
A long-time leader in the sales department, Ghislain Lehoux has built lasting relationships with his clients. He has more than 40 years of experience with the company.
Jean-François Lemieux, CPA
Vice-President Administration
Jean-François Lemieux heads the finance department. He has been with the company for over 20 years.
Jean-François Rousseau Eng.
Vice-President of Operations
As Vice-President of Operations, Jean-François Rousseau works to maximize productivity and profitability and ensure safety and continuous improvement at our three plants. He has more than 20 years of experience with the company.
Josée Grilli, CHRA CHRP
Vice-President, Talent & culture
With more than 25 years of experience, mainly in the manufacturing sector, occupying management roles in all areas of human resources, Mrs. Grilli has developed expertise, particularly in change management, mergers and acquisitions, business integration and restructuring, as well as health and safety. She has been a member of Etalex’s management team since August 2022.
Vincent Ouellette
National Sales Manager - Commercial
A member of the Etalex team since 2017, Mr. Ouellette has more than 18 years of experience in commercial fixtures and store layouts. Appreciated by both his colleagues and his clients, Mr. Ouellette relies on his extensive experience in the field to go beyond his clients’ objectives and reach the desired results.
Benoit Pouliot
National Sales Manager - Industrial
Recognized in the field of industrial warehousing for his management of large-scale projects, from design to completion, Mr. Pouliot has developed in-depth technical knowledge, both in terms of warehousing systems but also his clients’ operations, during his 26-year career. He has been National Director of Industrial Sales at Etalex for over 14 years.
Daniel Champagne
Chief Operating Officer
A seasoned manager with over 30 years of experience in operations management, including continuous improvement, supply chain, quality control and labor relations, Mr. Champagne brings invaluable expertise to the Etalex operations team.
Our causes
Causes we believe in
We are proud to support the following causes as they work to improve our communities.
The mission of the Fondation Charles-Bruneau is to give all children with cancer the best chances of recovery by financing research and supporting the development of pediatric oncology projects.
The LDT Foundation believes that physical activity and creativity are both fundamental to children’s development and educational success.
It organizes turnkey events that encourage balance between sports, arts and studies, with a particular focus on third cycle elementary students.
The Fondation Tel-jeunes was established in 2010 to financially support Tel-jeunes and LigneParents services and ensure their continuity.
Created in 1981 and 1991 respectively, LigneParents and Tel-jeunes are free and confidential advocacy services. These services, intended for youth and parents across Quebec, are provided by professionals and available at all times.
Guided by its love of children and its values of generosity, family, excellence, leadership and ethics, the CHU Sainte-Justine Foundation’s mission is to engage the community and support the CHU Sainte-Justine in its pursuit of excellence and its commitment to providing children and mothers with one of the highest levels of health care in the world, now and in the future.